Accounting for Small Business

July 26, 2008 – 6:04 pm

As small business owner we need to understand the importance of accurate and timely accounting reports where we will need precise financial information to make the very important decisions we make as owners and managers. Very often I meet small business owners who have put themselves into a pickle by not managing or paying attention to the valuable information provided in many accounting software packages.Accounting operations to any business, small or large is like the fuel in your car. If you don’t have the right fuel or enough fuel in your car, you will not go very far.

Over the years I am still amazed at how many small business owners fail to see the value in managing the accounting process of their business. I was always puzzled at how small business owners could get away with running their business without even using Quicken or QuickBooks. I figured it out. Most small businesses grow so fast that some of us don’t have the time to learn if not worry about the accounting side of the business. Why should we worry about accounting when we’ve got orders to fill, customers to make happy and vendors to manage?

Well, the importance of accounting not only lies in the requirement to file and pay the appropriate amount of taxes at the end of the year, but accounting also affords us valuable information in various report formats that allow us to make smart decisions in our small business. These reports tell us many things about our small business that we would never think of and these reports also allow us to plan the future of our business as it relates to sales and expenses.

Sure some of us have CPAs or accountants that we give information to on a monthly or even yearly basis, where we should be calculating our sources and uses of cash flow everyday if not every week. Sources and uses of cash is exactly what it says it is. It defines where are money is coming from (sales) and how are we using it (expenses). The reporting document that helps us determine this process is our Statement of Cash Flow. This report actually tells us in a summary format where our money came from and where it went.

Another very important report is the Income Statement report which tells us how much we sold, how much it cost us to sell what we sold, how much we spent to operate the business and finally our profit from all that work. There are four pieces or elements of an income statement and they are; sales, costs of goods sold (COGS), expenses (fixed and variable) and income. Some small businesses will classify cost of sales (COS) rather than COGS. Costs of sales are for those businesses that really don’t have to purchase items in the raw material form and re-produce it to make it sellable. For example, as owner of a consulting firm, we identify ours as COS where if we are a plumbing contractor or a manufacturer of wooden chairs, we would identify ours as COGS because we would have to buy plumbing material as well as wood and reproduce both to get a final product to sell.

The next report that is just as valuable as the previous two is the Balance Sheet report. This report tells us what our business is worth via a particular window of time. For example, I want to know what my business is worth today for the last month. The balance sheet would tell me what I own and what I owe. This report basically has three really important pieces; Assets, Liabilities and Owners Equity. Each of these sections identifies exactly what it says. Assets are those things the business deems worth something or those things we can get cash for in a pinch if we needed. This section is also the section banks and other lenders measure a business’ worth. Machinery, inventory and sometimes your accounts receivables are considered assets. Yes, accounts receivables can be converted to cash via a bank loan, but I absolutely do not recommend this for any business. Although many businesses do borrow against their accounts receivable, I would never do it for any of my clients. Liabilities are those things the business owes such as short-term loans, long-term loans, wages, taxes, etc. Banks measure this as plain old debt and it’s not good to have allot of it.

Finally, Owner’s Equity is that which is owed to people or groups of investors that pretty much have a right to be paid regardless of the success or failure of the business. It’s just that. We have to identify that other individuals or groups have actually invested into our business outside of a typical bank loan. Is it OK to have both a bank loan and a particular amount of owner’s equity as a liability? Yes it is, as most businesses do. It is estimated that most business in the U.S. is 80% financed via a mix of both.

So great, now we know about a bunch of reports. These reports are available to you through any accounting software package you use, but you must be using an accounting software package because these reports come from the accounting process that puts the information in the appropriate accounts or sections that will eventually produce these reports.

For every sale there is a corresponding affect within the accounting process that will eventually compile data in one of the reports mentioned above and give you the right information to make a decision. Accounting operations allows us to see our successes and failures day to day, week to week and month over month. We need to review these reports often in order to stay in business.

I have seen quite a few businesses go out of business where when you ask the owners what happened, they will all say the same, “we ran out of money”. Had those businesses paid a little more attention to the accounting process they might still be in business. Remember, accounting in your small business is like the fuel in your car.

There are many programs out there that will help you understand the basics of accounting where all you have to remember is that accounting functions off of a cause and effect principle. Every transaction in your business must be recorded where that transaction is managed by an accounting software process that basically works behind the scenes. All you have to do is understand what is occurring.

For example; if I purchase $25.00 worth of office supplies I need to let the accounting software package know what accounts I want that transaction to affect. Another example would be if I sold $200.00 worth of products, I want the accounting side of the business know what I sold via what I purchased to sell. This last example is a bit complicated and I will save the detail for another article where you should take away the idea that you first recorded the purchase of the raw material, produced something from it, inventoried it and finally sold it for $200.00.

Bottom line is that accounting operations is of paramount importance to your small business. Often we rely on hiring individuals that say they know accounting but how do we know if those individuals know accounting when we aren’t too sure about it ourselves? There are many programs available to us as small business owners where we can learn the basics of accounting. Sign up for a seminar or take a class at a local college or university. Your small business is just too valuable to not understand it.

Article Source: http://www.articlesbase.com/finance-articles/operational-accounting-for-small-business-293793.html

Leveraging Social Network for Brand Awareness

July 17, 2008 – 12:21 pm

Social networking sites are becoming an important business tool for brand awareness. In the Indian context they would have immense reach among the young audience that connects through the internet. This audience constitutes a large market place in the medium to long term perspective.

Social Networking companies were asked the following questions:
1) A recent report (by tyroo media) states that social networks are better for Branding than ROI based advertising. Do you agree? and Why?
2) Given the above answers, What are the various branding/roi driven advertising opportunities available on your social network?
3) Compared to networks like orkut and facebook which are international but have a large indian userbase how is your network positioned for advertisers? What kind of brands advertisers should look at you?
4) By when do you see social networking as a business to become profitable?

Read more about their answers on WATBlog.com

Damning Report on Three Rating Agencies in US

July 12, 2008 – 2:20 pm

SEC, the US regulator has issued an investigation report on the working of the leading rating agencies. The report raises questions on the working of the agencies on several critical operations. Rating agencies did not have adequate staff to handle the flow of assignments thus hampering the timeliness of the surveillance efforts. There was conflict of interest where in analytical managers were assigned the task of generating business and negotiating for the fee amount thus putting a question mark on the credibility of the ratings. Maintaining market share was a major consideration while devising rating methodology for risk assessment. Deatiled article can be read by clicking this link.

But from the Indian perspective a similar experience is also possible since all three rating agencies are principal owners of the leading Indian Rating agencies, CRISIL is owned by Standard & Poor, Moody’s has share in ICRA and Fitch has an independent operation.

Business Re-Engineering

July 11, 2008 – 11:16 am

In uncertain times businesses face tough situations. Most of them go about doing the same routine until the situation around them eases or they bite the dust. But proactive managements assess the situation clearly and take corrective steps. Steve Report has written a well-meaning article on the same subject. Steve says
“What are “The 5 Steps To Stop Insane Management From Driving Business Into The Ground?”

1. Have a very clear profit plan at each line item of business performance. Measure actual performance against plan and have clear accountability for achieving the plan line item by line item. To implement this you must have timely, accurate and relevant information. No excuses…must have.

2. When people who are accountable for line item performance consistently fail to meet the stated goals, replace them. Period!

3. The number one function in a business that will be the subject of most of the excuses is sales. These excuses come from people who do not understand how to market to a consumer who places ever increasing importance on relationships. Why do you think the community building sites like YouTube, MySpace and Facebook are in the top ten most highly visited sites globally? According to Alexa, YouTube is 3 , MySpace is 6 and Facebook is 8 ) Every business must have a relationship driven marketing strategy and then implement it. See Relationship Marketing below.

4. Always be evaluating the market including on line competitors. I wonder if Microsoft, Yahoo and AOL in retrospect would have done anything different when Google first came to market? No company is immune from being seriously weekend by competition. I look at the drugstore landscape. I live in Florida where competition is very active particularly for pharmacy prescriptions. A new format of drugstores was introduced not that long ago by Walgreens, CVS, and others with positioning of buildings with 24 hour drive through pharmacies on high cost real estate. Two things have happened with those changes. Prices skyrocketed to pay for real estate and relationships with the pharmacy customer has almost become extinct. Within this landscape I am aware of several privately held drugstores doing very well because of their attention to customer relationships.

5. Don’t push a boulder up hill. Some companies were never meant to be. People start companies or buy existing companies because they think it is a good idea. The only opinion that matter is the market. If your business was not all that strong in the past and you are basically doing everything right, the best action to stopping the profit leaks may mean closing the doors. If you are not sure Contact Me.”

How To Do Business In India- UK Prespective

July 11, 2008 – 5:11 am

If an India reader was to read this article “How to do Business in India” the first thought that comes to mind is the importance that India holds in the international business market place. Earlier, only Fortune 500 corporations were pledging their resources into India, but now it is the turn of the SME segment. Business communities from all over are eager to set shop in India. But what is even more important is the change in work culture that an Indian business should bring about to take full advantage of the changing environment. For starters…be punctual for all your meetings and handshake with a firm & formal grip.

Small Business Loans

July 11, 2008 – 4:39 am

What small business lack is the internal resources to raise finances. Commonly the businessman himself has to prepare all documentation inorder to avail finance from the banks. Alternatively, professional help can be availed for a cost. Incase you plan to do it all yourself, here are some suggestions:

1. Specify Your Needs in Detail- You should provide specific details to your bank as to where the money that they will be giving you is going to end up.

2. Provide Sufficient Guarantees- Provide sufficient collateral or arrange for a guarantor for your loan. In India, the government has put together a fund for guaranteeing the loans that are provided to SME sector. Here you do not require any collateral, but the amount is restricted to Rs 2.5 Mn (may be increased to Rs 5 Mn). Ask your banker about it or visit their website http://www.cgtsi.org.in.

3. Maintain a Good Banking Record.

4. Mention Your Credit Rating- You can ask CIBIL (Credit Information Bureau India Ltd) for your credit rating details. Visit their website http://www.cibil.com

5. Mention Your Past to Solidify Your Future- You should mention all your significant business achievements in your application.

By being honest and specific in your application and by maintaining a healthy financial past, you can look forward to a wealthy future.

New Face of Business Through Web 2.0

July 7, 2008 – 10:00 am

While surfing the web I came across this interesting article on Web 2.0 and how it would change the way business will be conducted in the near future. John Newton makes a strong case of how social networking tools would dictate the rules of business for customers, employees and other participants alike.

Credit Profiles Take A Hit Due To Business Scams

July 3, 2008 – 11:00 am

Credit Profiling is set to become a reality in India with the licensing of Credit Bureaus. Moreover, CIBIL has already become operational and a number of banking and financial companies are downloading credit histories on prospective borrowers. Credit Bureaus are a boon for the financial markets but in some cases can turn out to be ugly for the borrowers. There are cases when lenders or other utility companies may charge the borrowers/ users account with charges that are unjustified. These charges may be contested with the company but if they remain unpaid would show as a negative mark on the credit history that is recorded with the Credit Bureaus. Thus it is imperative for the borrower/ user to be careful while making their transactions. Further reading on this topic can be done at ‘Callitout.com

Best Time to Telemarket

June 19, 2008 – 11:10 am

Its funny that we always keep wondering what would be the best time to call up a client or a prospective client. Here is Mark Edwards experience who found some opportunate time to reach out clients and further make conversions. When you are a small business its important to make best use of all resources that are at your disposal. So start calling!!!

Getting Scammed on a Domain Name

June 19, 2008 – 10:54 am

One doesn’t stop to think before buying a domain name for their business or product. But while buying the domain it would be proper to pre-check some details. This holds true for all and especially for those who are less savvy about the web and its ways. Most of the domain offers you get are scams and therefore link to this page for a list of check points is important.