Doing Business In India

Social networking sites are becoming an important business tool for brand awareness. In the Indian context they would have immense reach among the young audience that connects through the internet. This audience constitutes a large market place in the medium to long term perspective.

Social Networking companies were asked the following questions:
1) A recent report (by tyroo media) states that social networks are better for Branding than ROI based advertising. Do you agree? and Why?
2) Given the above answers, What are the various branding/roi driven advertising opportunities available on your social network?
3) Compared to networks like orkut and facebook which are international but have a large indian userbase how is your network positioned for advertisers? What kind of brands advertisers should look at you?
4) By when do you see social networking as a business to become profitable?

Read more about their answers on WATBlog.com

If an India reader was to read this article “How to do Business in India” the first thought that comes to mind is the importance that India holds in the international business market place. Earlier, only Fortune 500 corporations were pledging their resources into India, but now it is the turn of the SME segment. Business communities from all over are eager to set shop in India. But what is even more important is the change in work culture that an Indian business should bring about to take full advantage of the changing environment. For starters…be punctual for all your meetings and handshake with a firm & formal grip.

Its funny that we always keep wondering what would be the best time to call up a client or a prospective client. Here is Mark Edwards experience who found some opportunate time to reach out clients and further make conversions. When you are a small business its important to make best use of all resources that are at your disposal. So start calling!!!